BEHIND THE BRAND

Alfie the label was born through the desire to curate an every-day minimalist wardrobe for our little ones. The hopes for the label was and is to adopt and create designs that will be well-worn, well-loved and cherished for a long time. Unisex pieces and sets that can be shared between siblings, passed down and simple designs and tones that work with each other to create a simple minimalistic wardrobe.

We work closely with a small, amazing group of highly skilled artisans in Korea , using only quality natural materials with a strong emphasis on ethical trade.